FARIN is specialized in the integration of all functions across the supply chain management, from distribution to retailing, E-tailer ing and logistics. This company is our group powerful hand among the MENA as our distribution arm with Proficiency in Value Added Distribution, B2B market solutions & IT products distribution from global suppliers to configure hardware products and technologies and create commercially viable solutions of choice with the trust of the large-scale customer in the Middle East and Africa.
Founded in 2016 as a local distributer company. And began to an effective technologies framework distributer to customers not only in the United Arab Emirates but to many located across the Middle East and Africa which allow businesses to truly differentiate themselves from their competitors.
In 2024 we have became the official distributer for Bang & Olufsen in MENA region. Bang & Olufsen is a Danish company that makes high-end audio and home entertainment products, including speakers, headphones, and televisions. They’ve been in business since 1925 and are known for their iconic quality, craft, and design. And Now, FARIN is fully dedicated to serving the customers and will continue to work towards our goal of becoming your distributor of choice in MENA region and beyond.
Strengths
Marketing
Aggressive and focused marketing set up with clear goals and strategy in both online and offline channels.
Management team
We have wide experience in gaming products and business know-how. Also we have dedicated team for gaming category.
Expertise
Many years expertise in gaming and retail market.
Growth strengths
Having a good experience to raise ASP of the products with proper marketing.
Sales channel
We have a wide channel for gaming category which is almost all specialized retailers in UAE.
Opportunities
Competition
Challenging economy of Dubai would give us an opportunity to act more competitive and compete in a modern data driven method.
Product Wise
new generation of the consumers appreciate high-end product with the best quality which brand has this.
Online opportunities
the retail market is moving to online very fast and this new trend is the most important trend in sales and marketing in ME.